15+ YEARS
Pricing & commercial experience
Across consulting, hospitality, micromobility and e-commerce.
Founder & Pricing Advisor
Meet Ognjen Lauseger.
I help companies turn pricing from an overlooked margin lever into a managed commercial capability.
The experience behind PriceNorth
I've worked with pricing from both sides of the table.
My career spans pricing consulting, revenue management, product development and senior pricing leadership. That means I have not only analyzed pricing problems — I have also had to make pricing decisions, build processes, lead teams and get changes implemented.
Today I bring that operator perspective to PriceNorth: evidence-led analysis, commercial judgment and a strong focus on what the organization can actually execute.
FOUNDER
PriceNorth
Independent pricing and commercial advisory focused on finding, quantifying and prioritizing value.
Track record
Selected experience
Voi Technologies
€1M+ annual leakage identified
Discovered price leakage worth more than €1M per year by changing incentives and discount structure.
Voi Technologies
Subscription pricing
Led the introduction of a subscription pricing product in micromobility and built customer understanding through qualitative and quantitative research.
Scandic Hotels
20+ people led
Built and led the group pricing department, ensuring fast and high-quality implementation of price changes.
Scandic Hotels
250+ hotels
Established pricing processes supporting a large hotel portfolio and contributed to revenue initiatives.
Komplett Services
Nordic pricing leadership
Led the pricing team and drove pricing strategy, execution and evaluation across the Nordic organization.
Pricegain
Pricing consulting
Developed pricing strategies and led price optimization projects across publishing, retail, manufacturing and hospitality.
How I work
Practical senior partnership.
INDEPENDENT
Economics first
Focused on the economics of the pricing decision rather than a predetermined technology or implementation platform.
ANALYTICAL
Evidence over assumptions
Use data and customer understanding to separate meaningful opportunities from attractive but weak hypotheses.
COMMERCIAL
Beyond the price point
Connect pricing to customers, sales behavior, packaging, contracts, products and the broader commercial model.
PRACTICAL
Built to be executed
Translate findings into priorities, decision rights, actions and operating routines.
My principle
“Good pricing work is not about finding the perfect price. It is about making better pricing decisions, consistently, where the economics matter.”
Have a pricing challenge worth solving?
Start with a focused Pricing Diagnostic and build the next step from evidence.
Discuss your pricing →