01 / DISCOVER
Price Challenge
A short, accessible self-assessment to surface the pricing issues putting the most pressure on your business.
Best for: teams that want to identify and clarify their main pricing challenges.
Pricing & Commercial Advisory
Find the pricing opportunities hiding in your business.
PriceNorth helps companies identify pricing leakage, quantify the opportunity and turn the findings into a practical plan for action.
From a quick self-assessment to deeper analysis and consulting support.
WHY PRICENORTH
15+ YEARSPricing & commercial experience
PriceNorth is founded by Ognjen Valter Lauseger, a senior pricing professional with experience across pricing consulting, revenue management, product development and pricing leadership. Ognjen brings 15+ years of pricing and commercial experience, including roles at Voi Technologies, Scandic Hotels and Komplett, combining analytical pricing expertise with the commercial realities of sales, customers, products and execution.
Meet Ognjen and see the experience behind PriceNorth →
The problem
Pricing gets harder as the business grows.
Discounts increase, customer pricing becomes inconsistent, products and packaging evolve, and commercial decisions become harder to govern. Leadership may know pricing could be better without knowing where the biggest economic opportunities are.
The question is not whether your pricing could be better.
The question is where the value is — and how much it is worth.
The question is where the value is — and how much it is worth.
Choose your starting point
Three ways to make better pricing decisions.
Start with a quick assessment, get focused pricing decision support, or work with us on a deeper diagnosis of your pricing performance. Each offer has a distinct purpose and level of involvement.
02 / DECIDE
Price Intelligence
A focused pricing evaluation and decision-support experience, designed to turn your pricing situation into clearer, more actionable choices.
Best for: teams looking for a more informed view of pricing and specific decisions.
03 / DIAGNOSE
Price Diagnostics
A structured, approximately three-week consulting engagement to investigate pricing performance, quantify opportunities and prioritize improvements.
Best for: leadership teams ready to commit data, stakeholder time and a clear project scope.
Not sure where to start? Begin with Price Challenge or talk to us about your situation.
Beyond the initial assessment
Turn pricing insight into lasting commercial impact.
When the opportunity is clear, PriceNorth can support the work that follows — from focused initiatives to broader transformation and ongoing pricing leadership.
01 / FOCUS
Targeted Pricing Sprints
Address a specific pricing challenge with a focused, time-bound intervention.
02 / TRANSFORM
Pricing Transformation
Design and implement the pricing strategy, structure and governance required to create impact.
03 / BUILD
Fractional Head of Pricing
Bring senior pricing leadership into the business to build capability and drive adoption.
Next step
Know where your pricing opportunity is.
Start with a short conversation about your pricing situation. No commitment to a full engagement.
Discuss your pricing →