01 / FIND
Evidence before assumptions
We establish the fact base before recommending a major pricing change.
Three-week product
Find where your pricing is creating — or destroying — value.
The Pricing Diagnostic turns pricing data, stakeholder input and commercial evidence into a clear view of where value is being lost, how much the opportunity may be worth and what leadership should do next.
Discuss your pricing →Why this approach
02 / QUANTIFY
Economics before activity
Opportunities are framed in economic terms so leadership can compare value, confidence and effort.
03 / PRIORITIZE
Action before complexity
The output is a focused 90-day roadmap, not a long list of disconnected recommendations.
What happens
01
Understand
Data request, kickoff, stakeholder interviews and pricing hypotheses.
02
Diagnose
Analyze realization, discounting, customer value, packaging, architecture and leakage.
03
Quantify
Estimate economically meaningful opportunities and make assumptions explicit.
04
Prioritize
Rank opportunities by value, confidence and effort.
05
Act
Build the 90-day roadmap and executive readout.
What you receive
Five decisions, not fifty pages.
01
Pricing Health Score
Where pricing maturity stands today.
02
Leakage Map
Where value is leaking and the likely drivers.
03
Opportunity Register
The highest-value opportunities, prioritized.
04
Value-at-Stake
Economically framed opportunity sizing.
05
90-Day Roadmap
What leadership should do first, next and later.
06
Executive Readout
A concise presentation for decision-makers.
Why Ognjen
You are working with an operator, not only an analyst.
Founder Ognjen Lauseger has worked across pricing consulting, revenue management, product development and pricing leadership. His experience includes identifying €1M+ in annual price leakage at Voi, leading a 20+ person pricing organization at Scandic and leading pricing strategy at Komplett.
See Ognjen's background and track record →Is this for you?
A Diagnostic is useful when pricing has become harder to manage.
- Discounting varies significantly across customers or sales teams.
- Customer pricing has become inconsistent.
- Packaging has evolved without a clear value logic.
- Pricing decisions require increasing levels of customization.
- Leadership suspects pricing upside but cannot quantify it.
- You are considering a pricing or packaging change.
Ready to see where your pricing opportunity is?
Start with a short conversation. No commitment to a full engagement.
Discuss your pricing →